Saturday, December 30, 2006

Identify Search Engine Robots

If you're like me and get spammed and scraped by unquestionables that are certainly not up to any good then this article may help you decide which search engine robots to allow and which ones to ban.

I always have trouble deciding which IP addresses to block on my blog and once of twice I've probably even blocked a ligitimate robot.

The article is titled : How to Identify Legitimate Search Robots and hopefully it will give you a few pointers on which IP addresses to kick into touch!

Isn't it a shame that the internet is full of so many delinquents that normal Webmasters trying to improve their sites and provide good, quality content are disrupted and waste so much time trying to contact the slugs of the 'net.

Sunday, December 24, 2006

Track Santa

It's time for some festive spirit and this great website is run by Norad and lets you track Santa as he flies around the globe delivering presents to all the good girls and boys.

A little off the normal posting path for me but hey....It's Christmas and it's fun!

Track Santa With Norad

MERRY CHRISTMAS!!

Monday, December 11, 2006

Ms Dewey Brightens Up Search

A well kept secret by MSN Search is Ms Dewey, a search engine with a major difference!

The search is brightened up by the very talented and also very good looking Ms Dewey. She'll held you find what you're looking for and guide you through the internet with some well appointed phrases and remarks.

Ms Dewey shows that the search engines do sometimes like a little fun and she can be very funny at times. It's well constructed and will keep you coming back again and again to use Ms Dewey as you search for your favourite things online.

Check out the Ms Dewey Search page now and see how much fun a search engine really can be. Somehow I can't see Google coming up with anything so entertaining.

Friday, October 27, 2006

The Hidden World of Click Fraud

The Hidden World of Click Fraud

This is an interesting article if you PPC click fraud is killing your budget. A very interesting read as the writer interviews people from Lagos to find out more about how they make money just clicking advertisments.

It really is time the PPC engines started to work harder in this area. I know they have defences but they just aren't up to scratch and lower clicks and profits in the near term will pay off handsomely in the longer term future, I'm sure.

Tuesday, October 17, 2006

Any Gardeners in the House?

Those interested in Gardening or their garden in general might like to have a look at this new site, Gardening Monthly.

Yep, you've guessed it right, it's one of mine. I've just uploaded it and although it started off as just a simple adsense website with a few articles, I'm planning on developing it further now as I do actually have a love of gardening.

If anyone reading this wants to contribute with a gardening article or letter, question, etc, please feel free to email me at : gardening at doolallys.com

PPC v SEO

Which is better PPC (Pay Per Click) advertising or organic SEO (Search Engine Optimisation) results?

I've always been of the impression that SEO is best and drives more quality customers to your site but PPC is quick and gets you top rankings easily.

Read the discussion over at WebProWorld and see what you think.

Monday, October 16, 2006

Amazon's A-Store

I was emailled by Amazon this morning about their new A-Store feature available to Associates.

The new A-Store allows you to put a website up quickly and without any knowledge of programming, etc, to showcase whatever product you like that's featured in Amazon.

I thought I'd try this new fangled feature out by building a simple store and point a domain I'd registered ages ago to see how things worked out.

Sure enough, after probably about 15 minutes, my store was up and running and my domain was pointing to the correct link supplied by Amazon for my store.

The domain had previously been parked at Sedo and does get a few clicks per month. This seems an excellent way of parking domains or trying out Goggle's Adwords to see if you can produce a sale or two.

The domain I now have pointing at my Digital Camera store is Digital Camera Choice. Have a look to see what can be done with just 15 minutes of your time.

A great way to do something with those domains you have lurking about but haven't done anything with. I'd recommend you have a look and see for yourself.

Wednesday, September 27, 2006

Choosing a Domain Name

Choosing a domain name for your new website is a difficult decision that's not made wasier by the fact that most of the good domain names have already been snapped up.

This article on called How to Pick a Winning Domain Name is nicely written and gives you, especially if your are fairly new to the domain name market, a few pointers on how to choose that illusive domain name.

It's an important business and the article gives a few useful pointers to bear in mind when searching for your new name.

Friday, September 01, 2006

Mahjong Online

I've released another site which I'd forgotten about until now, it was released last week and if you're a fan of playing Mahjong then you should find it useful and interesting.

It's mainly aimed at new players to the game, teaching them the rules of Mahjong and also where and how to play Mahjong Online.

The site www.mahjongonline.eu is the first domain I've created using the .eu suffix and I'm interested to see how it will fare and if the search engines will prefer it in Europe rather than the rest of the world.

Heartburn Cure

I've been working on a number of Projects recently which I intend to reveal to the waiting world as they are released.

For just now though, I'm going to show you my new site, based on the treatment and cure of heartburn.

The Heartburn Cure website gives more detail about what heartburn is and how to cure it both naturally and with the use of drugs. It highlights many different remedies that can be used to help with this very common digestive problem.

If you're a heartburn sufferer, I hope it helps!

Friday, July 14, 2006

Yahoo Click Fraud Settlement

Yahoo Click Fraud Settlement Increases Transparency: "Yahoo's settlement, at least initially, isn't nearly as large; the venerable search engine will pay $4.95 million in cash to plaintiff's counsel"

In the recent Google lawsuit, Google agreed to pay the plaintiffs counsel $30,000,000. Yahoo's agreement isn't nearly as large and while Google capped refunds to those affected by the click fraud at a $60,000,000 level, Yahoo have stated that they will not cap any refunds.

So is this bravado by Yahoo or a genuine belief that their PPC ads are less susceptable to fraud with the measures that they employ. Giving a full refund seems honest and right and this would certainly make us believe that they are the most honest company between the two.

So are your PPC advertising budgets better spent with Yahoo?

Saturday, July 08, 2006

Pay Per Click (PPC) Fraud is Still On the Up

PPC (Pay Per Click) is still growing and last year was a 5.5 Billion Dollar industry but the instances of click fraud are growing and numerous sites are cutting back on their PPC budgets.

This article quotes, "Outsell found that 7 percent of advertisers request a refund, netting an average of $9,507. Unsolicited refunds were paid to 4.2 percent of advertisers, with an average of $9,444 coming from Google and $4,068 from Yahoo."

This must be a major worry for the large PPC operators and with so many claiming and getting cash back for the use of PPC fraud.

The article goes on to talk about the challenges face both with finding unauthorised clicks and also the challenges faced when tracking it.

Read the full article - Reduction in Pay Per Click use due to Click Fraud

25 Ways to Add Quality Content to Your Web Site....

If you have an extablished site or even a new site and are looking for ideas to increase your visability and customer retention, this article titled, "25 Ways to Add Quality Content to Your Web Site" may help assist you.

It briefly looks at different ways and types of articles, etc, that you can add to your site to add stickiness to your pages and therefore get more customers returning on a regular basis to check out your site.

Most of the items covered will be well known and you're probably doing already but there is also some new things you may wish to try to add more relevant content to your site.

Thursday, June 22, 2006

Strongest Links - Great Website Directory List

Strongest Links - Website Directory list

Looking for some quality directorys (should that be directories?) to submit your website to?

Here is a list recommended none-other than Google themselves. It's a good compehensive list that should help your PR ranking a bit.

Remember though that most of them charge a fee to get listed and even the best PR won't help your site if the content isn't good.

Tuesday, June 13, 2006

How Google Is Killing the Internet

Is Google killing off relevant search? Are the scraper sites, splogs and link farms winning over the battle for supremacy in the largest search engine available?

This interesting article looks at some of the share price drops that have been going on at Google.

As investors get rid of their Google shares the future doesn't look too promising. The article also looks at which search engines the investors are putting their faith and money into.

How Google Is Killing the Internet [Fool.com: Commentary] June 9, 2006

Sunday, June 04, 2006

2006 FIFA World Cup on Squidoo

As I've said before, I've been playing around with Squidoo and building a few lenses.

I thought a topical lens would be the upcoming World Cup so I've build a lens here : 2006 FIFA World Cup.

It details the games taking place and I'll be updating it throughout the competition so you can check up on all the scores.

Thursday, June 01, 2006

Google AdWords Updates

AdWords to Integrate Dayparting and Ad SchedulingSearch engine marketeers will love the new features being added to Google Adwords, and it's about time too!

Dayparting and Ad Scheduling will join the other features available in Adwords shortly, allowing Webmasters and Marketing personnel to switch their ads on and off at certain times of the day of week.

This is a major boost for advertising as it allows you to target your market more effectively and shows the ads at times of the day that you target market is using search.Say for example you have a site offering games. Target those after school hours and you'll be getting those gamers seeing your ads!

Wednesday, May 17, 2006

Walking in the Search Engine's Shoes

Walking in the Search Engine's Shoes

This article caught my attention, probably due to the fact I've thought about it but not for too long.

It is of course about the amounts of spam that the search engines receive and even although I not especially in love with any of the engines, it does make you think about the difficult job they have to provide good results, quickly.

The trouble is, and it's especially noticeable with Google, that the search engines have filtered out so many tricks and spam, they don't seem to be giving very relevant results any longer.

Sure, the spam isn't as bad as it once was but it seems to be due to the fact they have filtered out almost everything that is on topic as well!

MSN, in my opinion, seem to be leading the way in providing relevant results with the least amount of spam. Yahoo, still provides us with copious amounts of rubbish in with a few relevant results and Google have lost the plot altogether.

I was searching earlier in Google for some information about a product and although I received many results with news items about the topic, actual links to what I was looking for weren't to be found. It seems they've filtered a little too hard.

Still, it can't be easy being Google with the eyes of the world focusing on your every move and with the tweak of an filter putting people in and out of business. They are trying but maybe too hard.

Hopefully they'll get it right soon and stop filtering out perfectly good websites.

Oh and another thing I think the search engines are trying to hard at is to be the leader in new technology without actually looking at whether or not people actually want it.

Why not concentrate more on good, relevant results.

Web Marketing Today -- E-Commerce, E-Mail, Internet Marketing, and Ecommerce - Wilson Internet

Web Marketing Today -- E-Commerce, E-Mail, Internet Marketing, and Ecommerce - Wilson Internet

I've just subscribed to the Web Marketing Today Newsletter after a recommendation from a friend who also runs a few web sites.

Without having had a really hard look through the web marketing materials and advice, upon initial impressions, the site seems really quite good and for a change from the normal, seems to offer practical advice.

Of course, I haven't received my newsletters yet so I will reserve judgement for the moment, but it looks good so far.

Has anyone here read the newsletters of followed any of the tips and advice? If you have, leave a comment and we'll maybe see what the general concensus is.

Saturday, April 15, 2006

Squidoo | Online Casinos

I think I may have mentioned before that I was trialling Squidoo.com where you can build your own pages about any topic you like.

I've built about 20 pages so far and this one, Online Casinos, is a great way of sharing my new RSS feed that contains online casinos, poker and general gambling news with a wider audience.

The new feed is part of my Doolallys.com site and is updated whenever I add a new piece of news. Squidoo, once a day, goes and checks for new info in the feed and displays it as part of my Online Casinos lens.

Anyone that has an RSS newsfeed would well be advised that this is a great way to increase exposure and also keep your lens updated with fresh content.

I'll be listing some other Squidoo lenses I've made soon so you can see what I've been playing around with.

Wednesday, April 12, 2006

.eu Domain - Gambled.eu

I've never really played around with Sedo.com much but since the new .eu domain where I tried to purchase about 12 names for developing, and didn't get them, unfortunately, I've decided to try and sell a domain that I was going to develop and now probably won't due to picking up another good name that fits the bill perfectly.

The name I'm going to sell is Gambled.eu and the name I'm using instead, in case your interested is 247 Gambling.

We'll see how it goes but I'm not too optimistic due to the vast number of .eu domains that have been registered purely for people to run PPC ads on.

I think that it'll crush the useability of the .eu domain with so many sites going undeveloped and that if the registrars had any sense, the number of .eu names registered by anyone or any company should have been limited to trademarks and maybe 3 or 4 other names.

This would have made it a lot easier for people to pick up good names that represented what they do and that they could have turned into worthwhile sites. In addition this would have bolstered the presence of the .eu names for the future.

Anyway, I'll post on here how things turn out with my auction. (If I see any action!)

Saturday, April 01, 2006

Directories

Some of the directories that will list your site also give you valuable PR and backlinks, try these for some great SEO backlinks:

Blog-Search.com is a PR6.
Search66.com is a PR6.
GoArticles.com is a PR6.
SearchWarp.com is a PR5.
SitesOnDisplay.com is a PR5.
SearchRamp.com is a PR5.
MixCat.com is a PR5.

Hope you find these useful for helping promote your site or blog!

Friday, March 31, 2006

View topic - Yahoo at click fraud disadvantage :: WebProWorld

View topic - Yahoo at click fraud disadvantage :: WebProWorld

Here's an interesting thread at WebProWorld that's related again to click fraud. I've covered many different topics in the past with regards to PPC click fraud but never Yahoo.

Have a look and see what you think. Personally I think the clicks from Yahoo are ok and I do use them myself but I expect that over the next year or two PPC click fraud will become more prevalent within the Yahoo PPC scheme.

Just my opinion.

Google Sued Over Drop in SERPs

Google Sued Over Drop in SERPs

When KinderStart sued Google recently its fall in rankings, many other webmasters eyes must have lit up at the though of pressurising Google into increasing their rank.

The lawsuit could have devastating results for the whole search engine industry if KinderStart win it, but we doubt they will. Mind you, look at the publicity they have generated because of it. I'm sure with all the new inbound links, they'll end up higher than before and then drop the action. Read the full run down for more info.

Saturday, March 25, 2006

Paying for clicks that do not exist?

View topic - Paying for clicks that do not exist? :: WebProWorld

WebProWorld is one of the leading forums for webmasters. There are many different topics discussed in depth in their forums and I thought that this one was especially relevant and worth reading. Are you paying for clicks that just don't exist?

Monday, March 20, 2006

Webmasters - Win a Bingo Site!

Webmasters may like to increase their portfolio but winning the Itsabingo.com website.

Whether you've tried the online gambling market or not, why not give it a whirl?

Every affiliate that promotes the Revenuegiants.com affiliate program bingo or gaming sites gets a free entry into the prize draw! If you promote all 6 of their sites you receive six entries into the draw.

Over the next few months you will be provided with additional opportunities to receive entries into the draw.

Any affiliate who contacts them after hearing about this promotion will receive an additional entry into the draw automatically.

See the Itsabingo.com site for details. I'm giving it a go, why not you?

Thursday, March 09, 2006

Google agrees to pay $90 mln in "Click Fraud" Lawsuit

Google agrees to pay $90 mln in "click fraud" suit - Yahoo! News: "Google Inc. said on Wednesday it had agreed to pay up to $90 million to settle its part of an industrywide lawsuit alleging Web search companies overcharge some advertisers by billing them for false customer leads"

Trouble is, that's probably just small change for a company like Google. Every little helps though and it does bring more attention to the problems facing advertisers.

Sunday, March 05, 2006

Blog to Use As Newsfeed

I've setup a blog section to the Doolallys.com website today to handle the many press releases containing valuable information that come my way.

Every day I receive numerous emails from the casinos, poker rooms and bingo halls that I promote with new offers and news. I intend to summarize these through using the blog.

Most of the information I get is too short to build a complete page around so for the shorter snippets, this is ideal.

.............EDITED - I've had to remove the software due to being hacked into. A file was left which phished for users details. I'll be trying other software soon.

Saturday, March 04, 2006

Local Community Website

I've recently been working on a new website for the Harbour close to where I live. I think it's turned out ok. I've built the site for free, as a favour really but it will certainly get my other site, Netweavers seen around the local community more.

The site was built for Wick Harbour, a small fishing town in the North of Scotland. It contains details about the port and has links to it's new newsletter, the Harbour News.

Now, I really should get to work on the Netweavers site. It needs a major overhaul as it was thrown up in about a day a year or so ago and hasn't had any work since.

I'd love some comments on the new site if you want to leave some.

Friday, February 17, 2006

Brrreeeport

Brrreeeport - an experiment

Search engine techies will love this blog.

Robert Scoble the MSN employee blogger started Brrreeeport as an experiment of the search engines, with some dramatic results already.

Check out the Technorati Brrreeeport pages.

Did you Brrreeeport today?

Tuesday, January 31, 2006

MSN Introduces a Neural Net

MarketPosition: "In June, 2005, Microsoft revealed that they have introduced a new ranking algorithm that employs a neural net. This article reviews what a neural net is, and how this type of ranking algorithm might affect your web site visibility."

Not for the layman but an introduction on how MSN search is planning to take the next big step in producing relevant results to your browser.

Sunday, January 29, 2006

Been copied? This is how to fight back!

Been copied? This is how to fight back!

Content copying is on the increase and can be very frustrating and your options are fairly limited when someone copies your site.

This is a great forum thread on how to fight back at the offending site.

Sunday, January 22, 2006

Top Search Engines

Some search engine data for you to browse to see where your marketing effort should lie when attempting to SEO your site.

In November Google provided 46.3% of search
queries with 2.4 billion different searches being provided by the giant.

Yahoo came in second place providing 1.194 billion results to grab a 23.4% share of the search market.

MSN Search picked up the number 3 slot with 11.4% of the queries providing 583,000,000 results.

AOL Search was forth with 6.9%. MyWay and Ask Jeeves trailed with fifth and sixth positions although both engines are owned by Ask Jeeves so maybe it would be best to combine them to 4.8% of the search market.

Hope these figures provide useful information when your looking to build or SEO your sites pages!

Saturday, January 21, 2006

Sedo - Buy and Sell Domain Names and Websites

Sedo - Buy and Sell Domain Names and Websites

Sedo is reportedly the place to find registered domain names and websites for sale. There is certainly enough of them out there!

I've been looking to diversify a bit and wouldn't mind picking up a decent website that perhaps the owner is struggling getting traffic to. Indeed I've placed a few bids, only to have them rejected.

The thing that gets me though is that the website owners want tens, if not hundreds of thousands for non-converting sites that would take me a few days to throw together!

Come on guys, I don't mind paying what a site is worth but do you ever think you'll sell your sites, or domain names for that matter, for grossly inflated prices.

Set the price at what it's worth or at least a ballpark figure that's not too far off the mark. Asking thousands for a 2 day project just doesn't cut it in the real world anymore!

Friday, January 20, 2006

The Google Freshness Factor

The Google Freshness Factor

This is a nicely presented article giving you an idea of how Google views a pages freshness, or certainly how things will be done in the future.

Details are a bit scare but worth a read for an overview. The best section is where Googles Removal Tool is discussed.

Thursday, January 12, 2006

Is your blog overrun by Splogs, Vlogs and Phlogs

Article 1 - 01: "Victims of their own success, online personal journals � weblogs or blogs � are now being targeted by spammers and malicious codes. What are the facts behind this new threat? Here is how to use this new online media securely."

Blogs are being targetted by spammers and malicious code, read this article by Symantec (Norton) to find out a little more.

Wednesday, January 11, 2006

Boosting Website Lead Conversion With Pay-Per-Click Landing Pages

Boosting Website Lead Conversion With Pay-Per-Click Landing Pages: "If you're like many marketing professionals today, you're using Pay-Per-Click (PPC) advertising to drive targeted prospects to your company's website, with hope of converting them to a sales lead through an offer or call to action. Unfortunately, many marketers mistakenly send visitors to their corporate website's home page. Why is this a problem? Because most B2B home pages have a large number of possible paths that a visitor can take�only a few of which will convert them into a lead. Even advertisers who are savvy enough to send PPC visitors to a page directly relevant to the search query can still take steps to greatly increase conversions, by following some simple suggestions."

Saturday, January 07, 2006

Ping-o-matic Twice

Ooops, must've pressed the submit button twice. Oh well, twice the good reading!

Ping-o-Matic!

Ping-o-Matic!

Pinging lets dozens of services know you've updated your blog which in turn increases your traffic.

By sending a ping to the major weblog directories, you can let them know instantly that your blog has been updated and they can come and find the useful information you've just added.

It helps them keep their costs down, as constantly crawling every blog is expensive and enables you to get your blogs seen across the net. Everyone wins.

Ping-o-Matic! lets you ping the directories easily and quickly.

Ping-o-Matic!

Ping-o-Matic!

Pinging lets dozens of services know you've updated your blog which in turn increases your traffic.

By sending a ping to the major weblog directories, you can let them know instantly that your blog has been updated and they can come and find the useful information you've just added.

It helps them keep their costs down, as constantly crawling every blog is expensive and enables you to get your blogs seen across the net. Everyone wins.

Ping-o-Matic! lets you ping the directories easily and quickly.