Yahoo Click Fraud Settlement Increases Transparency: "Yahoo's settlement, at least initially, isn't nearly as large; the venerable search engine will pay $4.95 million in cash to plaintiff's counsel"
In the recent Google lawsuit, Google agreed to pay the plaintiffs counsel $30,000,000. Yahoo's agreement isn't nearly as large and while Google capped refunds to those affected by the click fraud at a $60,000,000 level, Yahoo have stated that they will not cap any refunds.
So is this bravado by Yahoo or a genuine belief that their PPC ads are less susceptable to fraud with the measures that they employ. Giving a full refund seems honest and right and this would certainly make us believe that they are the most honest company between the two.
So are your PPC advertising budgets better spent with Yahoo?
Friday, July 14, 2006
Saturday, July 08, 2006
Pay Per Click (PPC) Fraud is Still On the Up
PPC (Pay Per Click) is still growing and last year was a 5.5 Billion Dollar industry but the instances of click fraud are growing and numerous sites are cutting back on their PPC budgets.
This article quotes, "Outsell found that 7 percent of advertisers request a refund, netting an average of $9,507. Unsolicited refunds were paid to 4.2 percent of advertisers, with an average of $9,444 coming from Google and $4,068 from Yahoo."
This must be a major worry for the large PPC operators and with so many claiming and getting cash back for the use of PPC fraud.
The article goes on to talk about the challenges face both with finding unauthorised clicks and also the challenges faced when tracking it.
Read the full article - Reduction in Pay Per Click use due to Click Fraud
This article quotes, "Outsell found that 7 percent of advertisers request a refund, netting an average of $9,507. Unsolicited refunds were paid to 4.2 percent of advertisers, with an average of $9,444 coming from Google and $4,068 from Yahoo."
This must be a major worry for the large PPC operators and with so many claiming and getting cash back for the use of PPC fraud.
The article goes on to talk about the challenges face both with finding unauthorised clicks and also the challenges faced when tracking it.
Read the full article - Reduction in Pay Per Click use due to Click Fraud
25 Ways to Add Quality Content to Your Web Site....
If you have an extablished site or even a new site and are looking for ideas to increase your visability and customer retention, this article titled, "25 Ways to Add Quality Content to Your Web Site" may help assist you.
It briefly looks at different ways and types of articles, etc, that you can add to your site to add stickiness to your pages and therefore get more customers returning on a regular basis to check out your site.
Most of the items covered will be well known and you're probably doing already but there is also some new things you may wish to try to add more relevant content to your site.
It briefly looks at different ways and types of articles, etc, that you can add to your site to add stickiness to your pages and therefore get more customers returning on a regular basis to check out your site.
Most of the items covered will be well known and you're probably doing already but there is also some new things you may wish to try to add more relevant content to your site.
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