Tuesday, January 31, 2006

MSN Introduces a Neural Net

MarketPosition: "In June, 2005, Microsoft revealed that they have introduced a new ranking algorithm that employs a neural net. This article reviews what a neural net is, and how this type of ranking algorithm might affect your web site visibility."

Not for the layman but an introduction on how MSN search is planning to take the next big step in producing relevant results to your browser.

Sunday, January 29, 2006

Been copied? This is how to fight back!

Been copied? This is how to fight back!

Content copying is on the increase and can be very frustrating and your options are fairly limited when someone copies your site.

This is a great forum thread on how to fight back at the offending site.

Sunday, January 22, 2006

Top Search Engines

Some search engine data for you to browse to see where your marketing effort should lie when attempting to SEO your site.

In November Google provided 46.3% of search
queries with 2.4 billion different searches being provided by the giant.

Yahoo came in second place providing 1.194 billion results to grab a 23.4% share of the search market.

MSN Search picked up the number 3 slot with 11.4% of the queries providing 583,000,000 results.

AOL Search was forth with 6.9%. MyWay and Ask Jeeves trailed with fifth and sixth positions although both engines are owned by Ask Jeeves so maybe it would be best to combine them to 4.8% of the search market.

Hope these figures provide useful information when your looking to build or SEO your sites pages!

Saturday, January 21, 2006

Sedo - Buy and Sell Domain Names and Websites

Sedo - Buy and Sell Domain Names and Websites

Sedo is reportedly the place to find registered domain names and websites for sale. There is certainly enough of them out there!

I've been looking to diversify a bit and wouldn't mind picking up a decent website that perhaps the owner is struggling getting traffic to. Indeed I've placed a few bids, only to have them rejected.

The thing that gets me though is that the website owners want tens, if not hundreds of thousands for non-converting sites that would take me a few days to throw together!

Come on guys, I don't mind paying what a site is worth but do you ever think you'll sell your sites, or domain names for that matter, for grossly inflated prices.

Set the price at what it's worth or at least a ballpark figure that's not too far off the mark. Asking thousands for a 2 day project just doesn't cut it in the real world anymore!

Friday, January 20, 2006

The Google Freshness Factor

The Google Freshness Factor

This is a nicely presented article giving you an idea of how Google views a pages freshness, or certainly how things will be done in the future.

Details are a bit scare but worth a read for an overview. The best section is where Googles Removal Tool is discussed.

Thursday, January 12, 2006

Is your blog overrun by Splogs, Vlogs and Phlogs

Article 1 - 01: "Victims of their own success, online personal journals � weblogs or blogs � are now being targeted by spammers and malicious codes. What are the facts behind this new threat? Here is how to use this new online media securely."

Blogs are being targetted by spammers and malicious code, read this article by Symantec (Norton) to find out a little more.

Wednesday, January 11, 2006

Boosting Website Lead Conversion With Pay-Per-Click Landing Pages

Boosting Website Lead Conversion With Pay-Per-Click Landing Pages: "If you're like many marketing professionals today, you're using Pay-Per-Click (PPC) advertising to drive targeted prospects to your company's website, with hope of converting them to a sales lead through an offer or call to action. Unfortunately, many marketers mistakenly send visitors to their corporate website's home page. Why is this a problem? Because most B2B home pages have a large number of possible paths that a visitor can take�only a few of which will convert them into a lead. Even advertisers who are savvy enough to send PPC visitors to a page directly relevant to the search query can still take steps to greatly increase conversions, by following some simple suggestions."

Saturday, January 07, 2006

Ping-o-matic Twice

Ooops, must've pressed the submit button twice. Oh well, twice the good reading!

Ping-o-Matic!

Ping-o-Matic!

Pinging lets dozens of services know you've updated your blog which in turn increases your traffic.

By sending a ping to the major weblog directories, you can let them know instantly that your blog has been updated and they can come and find the useful information you've just added.

It helps them keep their costs down, as constantly crawling every blog is expensive and enables you to get your blogs seen across the net. Everyone wins.

Ping-o-Matic! lets you ping the directories easily and quickly.

Ping-o-Matic!

Ping-o-Matic!

Pinging lets dozens of services know you've updated your blog which in turn increases your traffic.

By sending a ping to the major weblog directories, you can let them know instantly that your blog has been updated and they can come and find the useful information you've just added.

It helps them keep their costs down, as constantly crawling every blog is expensive and enables you to get your blogs seen across the net. Everyone wins.

Ping-o-Matic! lets you ping the directories easily and quickly.