Pay Per Click (PPC) Fraud is Still On the Up

PPC (Pay Per Click) is still growing and last year was a 5.5 Billion Dollar industry but the instances of click fraud are growing and numerous sites are cutting back on their PPC budgets.

This article quotes, "Outsell found that 7 percent of advertisers request a refund, netting an average of $9,507. Unsolicited refunds were paid to 4.2 percent of advertisers, with an average of $9,444 coming from Google and $4,068 from Yahoo."

This must be a major worry for the large PPC operators and with so many claiming and getting cash back for the use of PPC fraud.

The article goes on to talk about the challenges face both with finding unauthorised clicks and also the challenges faced when tracking it.

Read the full article - Reduction in Pay Per Click use due to Click Fraud