Yahoo Click Fraud Settlement Increases Transparency: "Yahoo's settlement, at least initially, isn't nearly as large; the venerable search engine will pay $4.95 million in cash to plaintiff's counsel"
In the recent Google lawsuit, Google agreed to pay the plaintiffs counsel $30,000,000. Yahoo's agreement isn't nearly as large and while Google capped refunds to those affected by the click fraud at a $60,000,000 level, Yahoo have stated that they will not cap any refunds.
So is this bravado by Yahoo or a genuine belief that their PPC ads are less susceptable to fraud with the measures that they employ. Giving a full refund seems honest and right and this would certainly make us believe that they are the most honest company between the two.
So are your PPC advertising budgets better spent with Yahoo?
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