Monday, September 27, 2004

PPC Click Fraud

The Warrior Forum - OT - PPC Fraud Question for Oystein

This is a very interesting article for webmasters about Pay Per Click Search Engines and fraudulent clicks.

As most of us have known for a while now, click fraud is rife but this post just shows how bad things really are and how much money the average website can loose when using PPC engines. Something really needs to be done about this but the engines get their money anyway, so why would they bother? Boycotting is ok but other advertisers will pay instead and pick up the one or two relevant clicks that are beneficial.

It's a vicious circle, read the article about the PPC Click Fraud and see what you think for yourself. Sickening.

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