Link Exchanges ex-Partners

To me partners means two people, or in this case sites, sharing a mutually beneficial sharing of resources.

So why, why, why do people give you a reciprocal link then delete it. Ok, they get a one-way link. Until or course you find it and delete it but you'll never go back for another link swap and eventually people get fed up swapping links with you and your stuffed....or certainly should be.

I've always found it more useful to keep links up. People will come back for more the next time around and you'll gain more of a reputable status in your field.

Remember though, a link is a link but a quality link is better. And I don't mean PR, which, although some say is of no benefit now, thats not the case although it's been reduced in its usefulness. I mean that links from sites with the same theme as yours get more notice in the search engines and count for a lot more.