Sunday, April 17, 2005

Clicking To Steal - More PPC Problems

Yahoo! News - Clicking To Steal

"To Texas-based Auctions Expert International LLC, it was an easy way to make money on the Internet. Sign up with Google, which functions as a kind of online ad agency, and agree to let the online giant place ads on your Web site.

The problem, according to a lawsuit filed last year by Google, is that Auctions Expert began clicking on the ads itself, artificially inflating the number of clicks and driving up the bills sent to advertisers."

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