Netimperative - The click, the fraud and the ugly side of search Everyone who advertises on PPC engines is subject to click fraud. Its a personal bug-bear of mine. I've had a few instances of PPC click fraud lately which I've spotted and reported but the occassional clickers are hard to spot and track down.
This industry will find things start to dry up soon unless something is done. A lot of the problems were brought on by the PPC companies themselves to increase revenue but they are now finding that it's damaging their business interests and credability.
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